8 Creative Email Automations for Non-Ecommerce Brands
In the world of email marketing, automation is a powerful tool that allows brands to engage their audience consistently and effectively. While most people associate email automation with ecommerce businesses, non-ecommerce brands can benefit just as much, if not more. By automating certain emails, non-ecommerce companies can nurture relationships, streamline operations, and stay top of mind with their audience. Below are eight creative email automations tailored specifically for non-ecommerce brands.
1. Welcome Series: Building Connections from the Start
The first email automation every non-ecommerce brand should implement is a Welcome Series. When someone signs up for your newsletter or subscribes to your content, it’s crucial to make a great first impression. A welcome email series is the perfect opportunity to introduce your brand, share your mission, and provide value upfront.
Start with a warm greeting and explain what the subscriber can expect from your future emails. This might include details on your blog, free resources, or updates on services. Over the course of 2-3 emails, slowly introduce more about your brand’s story, values, and unique offerings. This series helps establish trust and keeps subscribers engaged from the get-go.
2. Educational Drip Campaigns: Establishing Authority
For non-ecommerce brands, email isn’t about pushing products; it’s about providing value and building authority in your industry. Educational drip campaigns are a perfect way to do this. These campaigns deliver useful, educational content to your audience over time, helping position your brand as a thought leader.
For example, if you’re a marketing agency, you could create a drip campaign offering tips on social media strategies, SEO best practices, or content marketing hacks. Each email in the series should focus on one key topic, making it easy for subscribers to digest and implement the advice. These emails not only showcase your expertise but also keep your audience coming back for more insights.
3. Event Promotion and Follow-up Emails: Boosting Engagement
Whether you’re hosting webinars, live events, or online workshops, event promotion and follow-up emails are essential automations for non-ecommerce brands. These emails help ensure your audience is aware of upcoming events and encourage participation.
Automate your event promotion emails to go out well in advance, with follow-up reminders closer to the event date. Post-event follow-up emails are just as important, offering a recap, sharing resources, or linking to a replay for those who couldn’t attend. These automations save time while maximizing attendance and post-event engagement.
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4. Re-Engagement Campaigns: Reviving Inactive Subscribers
As your email list grows, some subscribers may become inactive over time. To prevent them from slipping away completely, a re-engagement campaign is essential. This automation targets inactive subscribers with the goal of re-igniting their interest.
Send a series of emails acknowledging their absence and offering something to lure them back in, whether it’s an exclusive offer, a popular piece of content, or an update on your latest services. The tone should be friendly and non-pushy, making the subscriber feel valued and reminding them of the benefits of staying on your list.
5. Feedback Requests: Gathering Valuable Insights
Automating feedback request emails is a smart move for non-ecommerce brands looking to improve their offerings. After someone engages with your services, content, or attends one of your events, follow up with a feedback request.
You can automate this process by sending a feedback email shortly after the engagement, asking for insights on their experience. Keep it short and easy to respond, perhaps with a link to a survey or a few quick questions. This kind of email helps you gather valuable insights into what’s working and what needs improvement, while also making subscribers feel heard and appreciated.
6. Seasonal or Thematic Content Series: Keeping Emails Relevant
Non-ecommerce brands can stay relevant by creating seasonal or thematic email series that tie into current trends, holidays, or industry-specific events. Automating these types of campaigns allows you to prepare in advance and ensure that your content is timely and aligned with what’s happening in the world.
For instance, a non-profit organization might send out a series of emails related to “Giving Tuesday” or “Earth Day,” highlighting their initiatives and encouraging subscriber participation. This automation keeps your content fresh and demonstrates that your brand is in touch with what’s important to your audience.
7. Service Anniversary Emails: Personalizing Subscriber Experience
One way to deepen relationships with your audience is through service anniversary emails. These emails acknowledge the amount of time a subscriber has been with your brand, whether it’s a year, six months, or another milestone.
By automating anniversary emails, you’re able to offer personalized congratulations and possibly even a reward for their loyalty, such as a free consultation, exclusive content, or a discount on your services. Personal touches like these go a long way in fostering long-term engagement and brand loyalty.
8. Weekly or Monthly Newsletters: Maintaining Consistent Communication
One of the most common automations for non-ecommerce brands is the weekly or monthly newsletter. Consistency is key when it comes to email marketing, and setting up an automated schedule for your newsletters ensures that you’re always in contact with your audience.
Your newsletter can include a roundup of recent blog posts, upcoming events, industry news, or a featured case study. The content should be informative and engaging, offering value to your readers without overwhelming them. By automating your newsletters, you’ll stay top of mind with your audience while freeing up time to focus on creating high-quality content.
Conclusion: Unlocking the Power of Automation for Non-Ecommerce Brands
Non-ecommerce brands can significantly enhance their marketing efforts through creative email automations. Whether it’s nurturing new subscribers with a welcome series, offering educational content through drip campaigns, or re-engaging inactive users, these automations help build strong, lasting relationships. With thoughtful implementation, email automation can save time, increase engagement, and position your brand as a trusted leader in your industry.
By incorporating these eight creative email automations, non-ecommerce brands can stay connected, build trust, and provide ongoing value to their audience—all while streamlining their marketing efforts.